Thursday, August 13, 2015

5 Quick Summer Reads

Here are 5 quick summer reads to keep you up to date on legal marketing trends.

A new survey shows that legal departments and law firms sometimes have a conflicting view of their relationship 
By Inside Counsel
Survey shows conflicting views on law firms' relationships with in-house legal departments. It's always important to hear the client's perspective.

Want More Blog Traffic? Focus on Growing Subscribers 
By HubSpot
Encourage website visitors to subscribe to your email list then send an email when you have new content. You'll see your website traffic increase and more visitors subscribe to your email list.

Best new Apps for Lawyers 
By Brian Focht on the Cyber Advocate.
Highlights new apps from security, to contact management systems to LinkedIn

Can legal matchmaking sites help legal services consumers? 
By Kevin O'Keefe on Real Lawyers Have Blogs.
Are legal matchmaking sites a threat to your practice or an opportunity?

Pros and Cons of Digital Holiday Cards 
By Tim Derian on Attorney At Work
Now is the time to start preparing your holiday cards. Will you do a printed card, an e-card or no card? You may also want to read my post, Are Holiday Cards an Effective Marketing Tool?

Monday, February 16, 2015

One Way to Market Your Law Practice

I just had to share this attorney's billboard.
This is one way to market your law practice. It certainly has people talking on Facebook.

Wednesday, January 21, 2015

How do law firms spend their marketing budget?

Here is a snapshot of how AmLaw 200 firms are spending their marketing dollars. The survey was conducted by J. Johnson Executive Search, Inc.

Thursday, October 2, 2014

Coaching For Leadership Volunteer Opportunities

Babson College has a wonderful opportunity for you to receive training on how to be an effective coach. The Coaching for Leadership and Teamwork Program (CLTP) was started by one of my former professors, Joseph Weintraub, and James Hunt as a way to give students one-on-one coaching and feedback.
CLTP provides undergraduate students with constructive developmental coaching on their leadership, communication, and interpersonal skills early in their careers.
Who can volunteer as a coach? 
No prior experience needed. Anyone with a bachelor's degree can sign up for a training session and then participate in one of the student programs. You don't even have to be a Babson grad.

Why volunteer?
In addition to helping students, it is a great networking opportunity for you. You will meet other professionals from various industries from the Boston area. Plus you will learn coaching skills that you can apply in your professional or even personal life.

How can you volunteer?
Training dates are October 10, 11 and 18. Visit the CLTP website for more information.

Tuesday, September 30, 2014

Legal Marketing Association New England Chapter Annual Conference

The Legal Marketing Association New England Chapter's Annual Conference is November 13 & 14, 2014. This conference is a great opportunity for attorneys to learn the most effective marketing strategies and how to implement them in their own practice.

The focus for 2014 is Simplify to Maximize. Programs include client feedback, working with the media, competitive intelligence and much more. The full agenda is now available on the conference website.

Monday, July 7, 2014

5 Quick Summer Reads

Here are 5 quick reads that will help keep you up to date on legal marketing trends and still give you time to get out and enjoy the summer.  

In-house Leaders Offer “Do’s” and “Don’ts” to Legal Service Providers
Want to know what general counsel think? Here is a summary of a panel of general counsel discussing how and why they buy legal services. The panel was hosted by the New England Chapter Legal Marketing Association and moderated by John Cunningham.

2014 Law Firms in Transition: An Altman Weil Flash Survey
OK this one isn't beach reading but if you want to know what the big law firms are thinking and doing, this is worth a quick scan.

Business Development Starters for Associates
Sally Schmidt shares three ways associates can start building the framework to be future rainmakers.

Content Driven Website Traffic
Catch up on law firm website trends and statics.

Law Firm Blog versus Newsletter
As the website stats and trends article notes, content is king. Here are some things to consider when starting a blog or a newsletter.

Thursday, May 15, 2014

Writing Attorney Biographies

Are you loosing business because of an outdated attorney bio?

What is the first thing you do when you receive a referral for an attorney or accountant or even a landscaper or caterer?

The first thing I do is look them up online. Before I call the referral, I review their website and search LinkedIn or Facebook. If I don't like what I see, I cross them off my list and move onto the next name.

When your contacts refer prospective clients to you, the client does the same thing. Your website bio may be costing you business before you even have the opportunity to compete for it.

Don't risk loosing business because of an outdated attorney biography. Here are some tips to creating a positive impression with your online bio.

Content Should be Relevant and Targeted

  • Write your bio for your target audience. Only use legal jargon or industry acronyms that your audience will understand.
  • Focus on your current practice areas and areas you want to develop. You don't need to include every type of case you have worked on for the last 20 years.
  • Give examples of representative matters and wins. If you have permission, include client names.


Information to Include in your Bio

  • Summary: Start with a summary of your practice. Include your practice areas, strengths, differentiators, types of clients or industries, relevant career highlights, awards or leadership positions.
  • Examples: List representative matters or examples of types of cases. Try using bullets rather than paragraph format.
  • General Information: Include general but necessary information such as education, bar and court memberships, professional certifications and foreign languages.
  • Contact Details: Your contact information, email, phone, fax, address, links to LinkedIn, Twitter, Facebook or other social media.
  • A Picture! Yes, you should have a professional photo. Prospective clients like to see your picture.
  • Associations: List membership in professional associations, including leadership positions.
  • Organizations: Include charitable and community organizations and volunteer positions.
  • Awards and Recognitions: List relevant awards and recognitions. You may want to highlight some of these in your opening summary.
  • Past Experience: Include past experience only if it is relevant. You do not need to include the summer you spent as a lifeguard in college or an internship in an unrelated field.
  • Publications and Speaking Engagements: Articles, blogs and presentations can help establish your credibility and should be included in your bio. Be sure to keep it relevant and within the last five years.
  • Personal Facts: If you are comfortable doing so, include some of your personal interests. 

Formatting Makes it Easier to Read

  • Use headings and bullet points to highlight key information.
  • Keep it short and concise. Avoid long paragraphs.

Keep it Current

  • Practice Areas: Include your current practice areas and areas you want to grow.
  • Publications and Speaking Engagements: Add upcoming speaking engagements. Delete publications and presentations that are more than five years old.

Make it Easy to Find

  • Include a link to attorney bios in your website's main navigation.
  • Add links to your bio from other relevant pages such as practice areas, contact information and news pages.

Stop loosing business because of your website bio. Update it today!

Other relevant blog posts: