Marketing Quick Tip for Attorneys: Top 3 Marketing Activities To Do Now

Quick Tips offers attorneys marketing ideas that can be completed in less than 30 minutes.

Top 3 Marketing Activities To Do Today
Everyone is busy at this time of year so I kept this list of must do marketing activities to three. Attorney biographies, LinkedIn profiles and contact lists are the building blocks for attorney marketing and law firm business development activities. They are a critical and often overlooked piece of every attorney's success and should be reviewed and updated at least once a year, ideally twice a year.

Marketing Quick Tips for Attorneys: 5 Ways to Create Website Content

Quick Tips offers attorneys marketing ideas that can be completed in less than 30 minutes.

5 Ways to Create Content for Your Law Firm Website

Generating content for your website is easier and less time consuming than you think. When attorneys think of website content, they often think of articles, newsletters and client alerts. This content is important to establishing yourself and your firm as thought leaders but it is also time consuming to research and write.  The good news is that there are other types of content that lawyers can use to update their websites.

Here are 5 quick and easy ways to keep your website content fresh and up to date.

1.  Post Events, Seminars, Conferences & Networking Events

If you are speaking at an event, attending a conference or come across an interesting seminar, post it on your website. Your clients will see that you are staying up to date on the issues and they may also be interested in attending the events. See the Interesting Events page on my blog as an example.

2.  Link to Relevant Industry News Stories

Include links to relevant news stories, trade publication articles and blog posts. You can include a brief summary explaining why it is interesting to your target audience. Or if you are really strapped for time, you can just include the title of the story and a link. Again, this demonstrates to your clients and prospects that you are up to date on the issues.

3.  Promote Your Sponsorships

Attorneys are constantly asked to sponsor industry, civic and charitable events. Let people know when you sponsor an event even if it isn't related to your practice. It helps people see you are active in your community.

4.  Applaud Your Clients' Achievements

If your client is celebrating their 25th year in business or if they have opened a new office, congratulate them with a shout out on your website. Confirm with the client before you post anything to your website. More likely than not, they will appreciate the publicity. 

5.  Update Your Bio Page

Attorney bios are the most looked at sections of law firm websites. When was the last time you updated you bio? This Marketing Quick Tip will give you some suggestions on how to update your bio.

Repurposing with Rewards: A Guide to Creating Website and Social Media Content

When my kids were little, they used to sign a song about recycling, "recycle, reuse, renew, that is what we do..." These same recycling principles hold true with creating website and social media content. Use it once, share it, repurpose it, use it again.

Here are the slides to the content development presentation Deb Scaringi and I gave at the InPractice Conference.

13 Ways to Turn Attending a Conference into Website and Social Media Content

Attorneys frequently ask me how they can find the time to create website and social media content. In fact, I get the question so often that I'm doing a presentation on it with Deb Scaringi. While preparing for the presentation, we came up with at least 13 ways you can turn attending a conference into website and social media content.

InnovAction Awards 2013 Call for Entries

Have you successfully applied an innovative business process in your law firm? Stand out and be recognized! Submit your entry for the 2013 InnovAction Awards.

Sponsored by the College of Law Practice Management, the InnovAction Awards  is a worldwide search for lawyers, law firms, and other deliverers of legal services who are currently engaged in some extraordinary innovative efforts.

Submissions are due June 30, 2013.

See previous winners.
Find out how to enter.

Read more about the InnovAction Awards on Tim Corcoran's website. Tim is the program chair for the 2013 Awards.

SEC OKs Social Media Use For Company Disclosures: Will You Change Your Social Media Strategy?

Is your law firm using social media to communicate with clients, prospects and referral sources? If not, it is time to start. If you are, it is time to review your social media strategy.

The Securities and Exchange Commission (SEC) recently approved the use of Twitter and Facebook for disclosing key information to investors. The SEC ruling came after the investigation of a post by Netflix CEO Neil Hastings on his personal Facebook page. If you want to read more about the SEC report or the Netflix case, please see the article in Accounting Today.

This opens the doors for more companies to use social media. I think we'll see an increase in the numbers of people following Twitter, Facebook and other social media sites. And I think we'll see a shift in demographics with more decision makers and buyers of legal services using social media.

Attorneys and law firms will have the opportunity to reach more clients and potential clients than ever before. Here is an overview of how social media tools can help you communicate with clients.

Marketing Quick Tips for Attorneys: Make Your Blog Posts Easy to Read

Quick Tips offers attorneys marketing ideas that can be completed in less than 30 minutes.

Making Your Blog Posts Easier to Read

The format of your blog post is just as important as what you have to say. In fact, the format may be even more important than the content.

In a previous post, I discussed why blogs are good marketing tools for attorneys. Now that I have convinced you to write a blog, here are some quick formatting tips to help hold your reader's attention.