Sunday, December 4, 2011

Five Steps to Starting Your Marketing Plan or Holiday Shopping List

Whether you are just starting your holiday shopping or wrapping it up, a list can help keep you focused and on budget. Attorney marketing plans are like holiday shopping lists. They can help lawyers accomplish their goals more efficiently and effectively.

Think of your marketing plan as your holiday shopping list. The steps create both are really the same.

1.     Who is on your list? 


  •       Start with the most important people such as your top 5 clients, top 5 perspective clients, and top 5 referral sources.
WHO are your targets




Clients









Perspective Clients









Referral Sources











2.     What do they need?

  •       Identify their problems, needs and wants.
WHO are your targets
WHAT are their problems



Clients









Perspective Clients









Referral Sources











3.     How can you deliver?

  •     Decide what services you can provide to address their problems, needs and wants. What is your value proposition?
WHO are your targets
WHAT are their problems
HOW can you solve their problems


Clients









Perspective Clients









Referral Sources










4.     Where are you going to get it?

  •     Determine where you need to go to deliver your message to the people on your list. Writing, speaking, responding to requests for proposals, committees and volunteering, networking events, social media, public relations, etc.
WHO are your targets
WHAT are their problems
HOW can you solve their problems
WHERE do you deliver your message

Clients









Perspective Clients









Referral Sources










5.     How much are you going to spend?

  •     Plan how much time and money you are going to devote to your marketing efforts.  
WHO are your targets
WHAT are their problems
HOW can you solve their problems
WHERE do you deliver your message
HOW MUCH time and money
Clients









Perspective Clients









Referral Sources










It’s never too late to start!
There are always e-gifts and marketing plans can be written any time throughout the year.

Happy Holidays

2 comments:

  1. Hello! I have seen your link posted. Your post are very informative, and can add to my blogging and internet journey.
    Thank you so much!

    Marketing Research

    ReplyDelete