Saturday, March 17, 2012

Major Changes In Google Search: Where Does Your Site Rank?

Google is making major changes to how the search engine ranks sites and reports results. Recent algorithm changes have resulted in the reshuffling of where many law firm websites rank in search results. And the Wall Street Journal reports more changes are coming.

If your law firm website has suddenly dropped from #1 to #12, here are some of the reasons why and what you can do to improve your site's Google ranking.


What not to do in SEO
  • Google has stopped counting some types of inbound links (other websites linking to your website). Although Google has not disclosed which links count and which do not, Michael Waddington from Legal Niche Pros believes paid links from large blogs and link networks are not being counted, as well as links generated by automated software. If you are using a search engine optimization (SEO) company, check which methods are being used on your site. 


Ways you can improve your  SEO
  • Set up Google Place and Google+ profiles. More emphasis is being placed on Google Place and Google+. 
  • Content is still king. The uniqueness of content, quality of content and freshness of content can help improve your rankings. 
  • Create internal links. By linking different sections and pages of your website together, you are helping the search engine spiders find and rank the content on your website. 
  • Integrate your website and blog with your social media. Use LinkedIn, Twitter and Facebook to drive traffic to your website and make it easy for others to share your website and blog content through social media. 
  • Inbound links from credible sites, directories and blogs still influence your search engine rankings. 
  • Set up a YouTube channel and start posting videos. Google tries to show a mix of media in search results, including websites, images and video. 

Think your site’s ranking has been unfairly downgraded? Go to the Google groups page and post your comments. 

Thank you to Michael Waddington for sharing his thoughts on this subject in the Law Firm Profitability group on LinkedIn.

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