Thursday, March 1, 2012

Marketing Quick Tips for Attorneys

Quick Tips offers attorneys marketing ideas that can be completed in less than 30 minutes.

Review and Update Your Profile
Attorney biographies are the most viewed pages on law firm websites. When was the last time you looked at your profile?

Here are some updates you can make in as little as five minutes.

5 - 30 Minutes
Adding activities is an easy way to refresh your bio and keep it looking current.
  • Add new articles, publications and blog postings
  • Add recent and upcoming speaking engagements and webinars
  • Update practice areas, specialties and technical skills
  • Include recent successes and wins
  • Add new associations, organizations and charitable/civic involvement
  • Link to your Twitter account
  • Link to your LinkedIn account

30 - 60 Minutes
Review your summary or general description. Is it aligned with your current business development goals? Does it speak to your target audience? If not, here are some things to consider when updating your bio.
  • Client-Centirc. Emphasize what is is important to your clients. Include how you can help them. Give examples of problems you have solved. If your clients approve, include client names.
  • Focus. Your summary should highlight your strengths, key practice areas and areas you are trying to expand. Keep it brief. You do not need to include every type of case you have ever worked on. 
  • Credibility. Include relevant career highlights, awards, or leadership positions that help establish your credibility. Do not include a laundry list of every achievement since law school.
  • Differentiate. Describe how you are unique. Maybe it is your case management style, billing practices or how you use technology.
  • Key Words. Remember to include key search terms and words. This will help potential clients find you and improve your search engine rankings

60+ Minutes
"You never get a second chance to make a first impression." Your bio is often the first impression potential clients have about you. Make it positive and memorable. Check out Jaffe PR's There's More Than One Way To Write An Attorney Bio for different formats and styles.


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