Monday, May 14, 2012

DIY Marketing: Essential Tools And Gadgets To Help You Succeed

Social media questions dominated much of the conversation at a recent gathering of lawyers in Hartford, CT. Deb Scaringi and I went to the InPractice Conference prepared to discuss marketing plans, websites, public relations and yes, social media. But the audience at our panel, mainly small law firms and solo attorneys, kept turning back to social media. Questions included:

Q: Do I really need to have a LinkedIn profile?

A: LinkedIn is the premier networking site for professionals. Chances are a prospective client is going to look you up on LinkedIn before calling you. If they do not find you on LinkedIn, they may not call.


Q: Do we need a Facebook page for our law firm?

A: It depends. If your target clients and referral sources are on Facebook, then yes, you should have a Facebook page. See this blog post I wrote on Facebook for Lawyers.


Q: What should I Tweet on Twitter?

A: Try sharing links to relevant articles and news stories. And be sure to link your Twitter account to your LinkedIn profile. See these Twitter Resources for Attorneys.


Q: Should I start a blog for our law firm?

A: You should only start a blog if you are willing to commit the time to research and write entries. Quality is more important than quantity when it comes to blog posts. And be patient. It takes time to establish a following and may be several years before business starts to come in from your blog.


Q: What should I post in the Status box on LinkedIn?

A: Some of the most common things for attorneys to post are upcoming speaking engagements, if they attending a networking event, links to articles and newsletters, and sharing links to relevant articles and news stories. If you link your Twitter account to your LinkedIn profile, your Tweets will show up in your status box.
Click here for a copy of our handout from the DIY Marketing: Essential Tools And Gadgets To Help You Succeed.
  

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