Thursday, April 4, 2013

SEC OKs Social Media Use For Company Disclosures: Will You Change Your Social Media Strategy?

Is your law firm using social media to communicate with clients, prospects and referral sources? If not, it is time to start. If you are, it is time to review your social media strategy.

The Securities and Exchange Commission (SEC) recently approved the use of Twitter and Facebook for disclosing key information to investors. The SEC ruling came after the investigation of a post by Netflix CEO Neil Hastings on his personal Facebook page. If you want to read more about the SEC report or the Netflix case, please see the article in Accounting Today.

This opens the doors for more companies to use social media. I think we'll see an increase in the numbers of people following Twitter, Facebook and other social media sites. And I think we'll see a shift in demographics with more decision makers and buyers of legal services using social media.

Attorneys and law firms will have the opportunity to reach more clients and potential clients than ever before. Here is an overview of how social media tools can help you communicate with clients.

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