Sunday, July 7, 2013

Summer Reading List

I just returned from a trip to the library with my children to pick out their summer reading books and decided to get a few for myself. Here is what I picked:

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly

This book was recommended by a speaker at a recent conference I attended. At first glance, you may ask how can this help lawyers market their practice? Attorneys are embracing social media. They are blogging and Tweeting and liking and friending. But it tends to be a one way conversation. I'm hoping to pick up some tips to help turn it into a two way conversation.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

This will be my second time reading this book. Habits are hard to change and this book is definitely worth a second read.

Law Firms in Transition 2013 Survey by Altman Weil

I didn't find this at the library but it is long enough to be on a summer reading list. The survey, completed by 37% of AmLaw 250 law firms, offers insight into how firms are adapting to the changing legal marketplace.

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa

Attorneys frequently ask me for techniques to "close the deal" when pitching new clients. I remind them that selling legal services is still a relationship business and sales is a natural outcome of developing those relationships. I'm always interested in books that can help me reinforce this message. 

Out of Order: Stories from the History of the Supreme Court by Sandra Day O'Connor

Okay - this might not offer any marketing tips but you may learn some new stories that you can use to impress your fellow golfers at the next summer golf networking event.

1 comment:

  1. Oh wow, it is delightful to see that you and your family is involved in reading. Educating children is the best way to raise them up. And I have actually read the Power of Habit. Its a great read.