Here are 5 quick reads that will help keep you up to date on legal marketing trends and still give you time to get out and enjoy the summer.
In-house Leaders Offer “Do’s” and “Don’ts” to Legal Service Providers
Want to know what general counsel think? Here is a summary of a panel of general counsel discussing how and why they buy legal services. The panel was hosted by the New England Chapter Legal Marketing Association and moderated by John Cunningham.
2014 Law Firms in Transition: An Altman Weil Flash Survey
OK this one isn't beach reading but if you want to know what the big law firms are thinking and doing, this is worth a quick scan.
Business Development Starters for Associates
Sally Schmidt shares three ways associates can start building the framework to be future rainmakers.
Content Driven Website Traffic
Catch up on law firm website trends and statics.
Law Firm Blog versus Newsletter
As the website stats and trends article notes, content is king. Here are some things to consider when starting a blog or a newsletter.